{"id":1227,"date":"2024-09-11T08:37:37","date_gmt":"2024-09-11T06:37:37","guid":{"rendered":"https:\/\/humansigns.pl\/?post_type=case-studies&#038;p=1227"},"modified":"2024-09-11T08:37:39","modified_gmt":"2024-09-11T06:37:39","slug":"stena-line-wzmocnienie-wizerunku","status":"publish","type":"case-studies","link":"https:\/\/humansigns.pl\/en\/case-studies\/stena-line-wzmocnienie-wizerunku\/","title":{"rendered":"Stena Line \u2013\u00a0wzmocnienie wizerunku"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Obszary dzia\u0142a\u0144:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">event \/ media relations \/ social media \/ influencer marketing<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O kliencie:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stena Line jest szwedzkim przedsi\u0119biorstwem promowym, z siedzib\u0105 w G\u00f6teborgu. Operuje na 19 trasach \u0142\u0105cz\u0105cych 9 kraj\u00f3w, eksploatuje 36 prom\u00f3w. W Polsce dzia\u0142a od ponad dw\u00f3ch dekad. Promy z charakterystycznym czerwonym kominem \u0142\u0105cz\u0105 Gdyni\u0119 z Karlskron\u0105 w po\u0142udniowej Szwecji.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/humansigns.pl\/wp-content\/uploads\/2024\/09\/Stena_Vinga_statek_Stena_Line-1-1024x576.avif\" alt=\"\" class=\"wp-image-1228\" srcset=\"https:\/\/humansigns.pl\/wp-content\/uploads\/2024\/09\/Stena_Vinga_statek_Stena_Line-1-1024x576.avif 1024w, https:\/\/humansigns.pl\/wp-content\/uploads\/2024\/09\/Stena_Vinga_statek_Stena_Line-1-300x169.avif 300w, https:\/\/humansigns.pl\/wp-content\/uploads\/2024\/09\/Stena_Vinga_statek_Stena_Line-1-768x432.avif 768w, https:\/\/humansigns.pl\/wp-content\/uploads\/2024\/09\/Stena_Vinga_statek_Stena_Line-1-1536x864.avif 1536w, https:\/\/humansigns.pl\/wp-content\/uploads\/2024\/09\/Stena_Vinga_statek_Stena_Line-1.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zadanie:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wzmocnienie wizerunku i rozpoznawalno\u015bci firmy w grupie docelowych klient\u00f3w, a tak\u017ce promocja Szwecji, jako ciekawego celu wakacyjnych podr\u00f3\u017cy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rozwi\u0105zanie:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Regularne study toury dla dziennikarzy, bloger\u00f3w, influencer\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regularne media relations.&nbsp;Organizacji wydarze\u0144 specjalnych<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Efekty:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">W ci\u0105gu roku w mediach ukaza\u0142o si\u0119 ok. 2000 publikacji w 90 proc. o neutralnym i pozytywnym wyd\u017awi\u0119ku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kiedy:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2011\/2021<\/p>\n","protected":false},"featured_media":927,"template":"","meta":{"_acf_changed":false},"class_list":["post-1227","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/humansigns.pl\/en\/wp-json\/wp\/v2\/case-studies\/1227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/humansigns.pl\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/humansigns.pl\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/humansigns.pl\/en\/wp-json\/wp\/v2\/media\/927"}],"wp:attachment":[{"href":"https:\/\/humansigns.pl\/en\/wp-json\/wp\/v2\/media?parent=1227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}